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Finchley Road & Swiss Cottage

Finchley Road and Swiss Cottage are a first welcome into the heart of London, where you can find everything from theatre to leisure, shopping and art.

Finchley Road is more than a giant thoroughfare in and out of London. Scrape below the surface and you’ll discover a community with excellent shops, entertainment, restaurants and a few cultural surprises. 

Want the big shops but don’t want to go into central London or out to a big shopping centre? Then try Finchley Road, with its convenient range of recognised shops alongside smaller retailers, many specialising in the finest in furniture, home ware and home décor in London. Finchley Road is a real treat for connoisseurs of Asian food with this flavoursome cuisine dominating the restaurant scene. 

Swiss Cottage boasts what Time Out rates as London’s best leisure centre, which is a gem in both sporting and architectural terms. Originally named after an inn - modelled after a Swiss chalet - the area now hosts both Swiss Cottage library and a beautifully landscaped park – complete with a water basin with 15 metre arcs of water – Swiss Cottage represents urban regeneration at its best. This is also where you find Swiss Cottage Gallery, which hosts a range of contemporary, always changing exhibitions.